Do you find this annoying?

I was reading through the e-mails this morning, and at least 3-4 times a week we get a question that looks like this: "Hello, I am interested in the 06 Honda Accord. I would like to know if the $10,890 is the actual price of the car or reflects a $2000-$3000 trade-in or cash down. If so, what is the actual price the customer has to pay for the car?"

My typical response to this questions is as follows: Bourne's Auto Center DOES NOT use these deceptive advertising tactics. The price you see is the price you pay! No games, no gimmicks, no "let me talk to my manager", and no "what is it going to take to get you in this vehicle today!!"

Bourne's Auto Center agrees with Massachusetts Attorney General Martha Coakley that this is an inappropriate way market your vehicles. She stated, "A car may be one of the first and most-expensive purchases a consumer will make in his or her lifetime. Clarity and fairness in auto advertising are crucial." Many times our prices are so competitive that customers think that we have these practices!